Attended a board meeting this past week for Gift Card Giver. This is an initiative launched by my close friend Jeff Shinabarger and his wife Andre. The focus of GCG is to provide a way for unused credit on gift cards to be given to those in great need. Whether it is $1 or $100 that is left on a card, the collective value of cards being sent in has major potential for greater good. This is an incredibly powerful initiative, and one with multiple areas of impact- helping others, fighting consumerism, leveraging current unused "currency", and ultimately creating generous givers. With the rise of the use of gift cards, and the popularity of giving them to friends and family, I am convinced that Gift Card Giver is going to have a major impact over the next 10-20 years. That is why I am involved.

So dig in the wallet, or the purse, or the kitchen cabinet, or the desk drawer, and gather up the unused cards and send them in. You'll be glad you did. Here are a few pics from the meeting earlier this week.

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